I wish I had known this when I started out because it’s so important to use social media in several different ways to promote your blog. Here are the fourteen things I use as a blogger that you must use to promote your blog.


1. Social Proof and Personal Branding

This blog post discusses the way to use social proof when building your social media presence. It’s a little bit more complex, but also very powerful.


I’ll tell you what I did: I used Facebook as my main marketing tool. I found a group of my friends who worked in the same industry. I sent them a “Request for Invite” to connect on Facebook. It worked like a charm. They now see every post and comment I make. We’re very close. These same people were the ones to share my blog posts with their own social circles. Those are the groups I must now convince to share my blog post with their followers.


Your social media post requests must be very different from your blog posts. Blog posts don’t talk about advertising strategies, web design tips, or website design tips. You will use your friends’ social circles to find your followers and fans, so do something a bit different on social media. The great thing about Facebook is that you can get immediate feedback on your post in their Messenger feature. This can be invaluable if you made a mistake.


The beauty of Facebook and other social media platforms is that they are both inexpensive and extremely effective at marketing your blog. My blogging budget is about $20. This is about the price of a cup of coffee per month or a standard transaction for shipping small electronics. I choose to pay my social media fees this way because I’m not wasting my money.


2. Attract New Followers to your Blog

Once you start to build a large following, one of your next steps is to bring in new people who are interested in your blog’s content. You will attract them to your blog using tactics similar to the ones discussed in this post.


3. Email Marketing

Email marketing is becoming more and more popular as a marketing tool for bloggers. When I started out, I was skeptical of email marketing, but now I can’t imagine doing without it.


It’s especially important to implement email marketing when you’re building your blog’s following. The easiest way to do this is to have a separate address for your blog, and have your friends follow your blog through an email. If you sign up for MailChimp or Aweber, you can set up email subscription triggers for your blog posts. This is a fantastic way to convert new subscribers.


There’s no reason to limit yourself to only writing blog posts. Blogging is about more than that, and there are several other ways to attract your followers.


4. Email newsletters

Email newsletters can be very powerful for blogs. By building an email list, you’ll have people who want to know when you’re going to publish something new and interesting. They will subscribe to your newsletter so that they can be the first to hear about it.


Your newsletter should be optimized for RSS subscribers. An email can deliver more important news than most blog posts do, and it’s much faster to produce.


5. Promote Your Blog on Twitter

When I started out, I was a huge proponent of Twitter. After all, who doesn’t love using Twitter? I still like Twitter, but now it’s more important to be there as a Twitter marketer than it is to use it as a blog marketing tool.


Twitter is almost entirely a marketing tool, and it can be a very powerful one. Let’s say that your goal is to bring in 100 new Twitter followers per week. If you make 140 tweets per day, you can bring in hundreds of new fans to your blog each week.


Not only will they be new followers, but they’ll also be people who are familiar with your brand and have a chance to share it with others. The Tweetstorm from Mark W. McLaughlin is an excellent example of this.


Don’t limit yourself to 140 tweets per day. That’s too much. You could do 250, but 150 should be your maximum.


6. Link Building

Link building is one of the most important and overlooked tools for blogs. Link building is the process of using search engine optimization to build links for your website. You can only build good links if you’re visible on the web in your specific niche. This means creating valuable content that people will want to link to.


Do you know what is on the web? Thousands of posts and websites. If you want to build good links, you need to be on the web. One of the best ways to do this is by following the blogosphere.


Follow those websites and their writers. If they have a good product, you should want to link to it. I’ve discovered hundreds of good sites through this method alone.


That doesn’t mean that you have to follow everything. You should pay attention to the blogosphere, and there are specific blogs that you should follow.


My main search engines are Google, Twitter, and YouTube. These are my main link-building tools.


7. Social Networking

Your blog needs to stay up-to-date with the social networks that your audience uses. If you’re not active on social media, your audience will get used to not seeing you.


Most blogs should have a Facebook page, a Twitter account, a LinkedIn profile, and a Google+ profile. If you’re a real marketer, you should be on LinkedIn.


It’s also a good idea to follow people on the social media networks that you want to build links to. I use Hootsuite to manage my social networks. I follow other marketers, so it’s easy to see what they’re doing.


8. Manage Reviews

Whether you like it or not, you will have visitors that leave reviews on your blog. Most bloggers won’t see this as a problem because they just get “organic” reviews from people who like their content.
There is a time and place for comments, though. You should take them seriously. If you have an incentive to review your product, you will. Review your blog content to show your audience what you’re doing.


If you’re not comfortable with social media and comments, you can get an incentive. Offer to pay people to leave a review. There’s nothing wrong with doing this, but you should be honest.


You can also have several people give you a review, and all you have to do is thank them.


9. Email Subscriptions

Once you build up a following, you will have people who will be interested in subscribing to your blog. A lot of people like the idea of free content, but they want to know they’ll get it at some point.


It’s not uncommon for most bloggers to try to get a certain number of free subscribers before charging. You can get people to subscribe for free by giving them free products, a discount on future products, or whatever incentive you have.


Whatever you do, you need to be honest with them. If you don’t have a business model, don’t ask for money.


10. Give Away Free Products

You can give away some of your products and services for free. This is something I do.


I’ll give away a book or a trial subscription for my marketing ebook, but I don’t charge for them. The motivation is to build my email list.
If you’re willing to give away free products for your blog, don’t stop at one.


Most bloggers set a limit, but I won’t. I usually give away several products. I want to give away something that people are excited about.


If you like to give away products for free, you have to make sure it’s something that people want.


11. Site Reviews

I don’t recommend this for most bloggers, because they aren’t very talented. You need real SEO experts on your team.


That said, it’s a good idea for certain sites. You can get some amazing reviews that way.


For example, if you have a great product or service, people will want to know. The key is to find people that can give you real reviews.
You don’t want to go too far. Make sure your reviews are high-quality and honest.


If you get some really good reviews, you can promote those reviews through social media.


12. Affiliate Marketing

This isn’t a link-building technique per se. It’s a way to monetize your blog.


Affiliate marketing is a way to make money by linking to products on other sites. Affiliate marketers will post a link to the product on their own sites, and they will receive a commission every time someone clicks through and makes a purchase.


I like to get affiliate links to my blog when I can. It’s very easy to do so.


I use the Link scheme to find appropriate websites.


I also use Interlink to find the best affiliate marketers to be partners with. They’re the ones who will provide me the most opportunities to make money.


When they find a site I’m a good fit for, they will let me know. This is how I usually find websites that will pay me.


There are lots of websites that can connect you to affiliates. Some of the big ones are:


Groupon

Amazon.com

Bing and Yahoo Search Engines

Deal News

Mystery Gifter


That’s just a handful of sites. There are a lot more.


One thing to keep in mind is that affiliate marketing can be time-consuming. You have to be available to review products and to take new partners.


If you don’t have the time, consider hiring someone to handle this for you. There are lots of people who want to earn money doing this.


13. Traffic Generators

There are lots of traffic generators that you can use to bring visitors to your blog.


You can use social media promotion to get traffic. This is good for keywords. It’s also good for generating email list members and sales.
Link building can also bring you traffic. It’s also a good way to generate email list members.


Search engine optimization (SEO) can also bring you traffic. This can be great for keyword research, rankings, and your blog’s reputation.


There are a lot of traffic generators you can use to generate traffic. You just have to find the right ones.


I like to buy traffic from Moz’s Open Site Explorer. They also offer their own traffic generator to get you traffic.


For some good examples, I recommend this article from Chris Winfield.


14. Free Access

A lot of sites offer access to their content for free. This is very valuable for your blog.


Here are a few examples of this:


Free Blogging Course


This is a very useful free course that you can access for a few weeks.
It’s taught by Dave Goodwin, one of the most productive bloggers around. You can learn from his experience. This course will teach you a lot about blogging.


Tip: You can cancel before your free trial runs out.



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