A useful way to think of these signals is to think of Google as a search engine. The site offers you the best information by searching the web for relevant keywords and then using that data to show you the best results.

The more likely someone will click on a particular result, the more they are likely to find it useful, in turn driving more traffic to that page. In turn, this is the reason you want to have a Google Ads ad on your website, increasing search engine traffic.

These signals provide insight into how people find your website. Are they clicking on your advertisements? Are they entering a specific page of your site?

What Actions Will They Take on Your Website?

This is where things get interesting. If you learn the initial search terms, what actions are they likely to take when they arrive on your site?

Will they actually read your content? If not, then you need to make sure you have some clear value proposition that people will be eager to read.

Is your page clearly structured? Is there an abundance of useful information? Does the content engage your readers? Are they likely to act?

These are questions you should be asking yourself. Then you can choose what action you want to see happen.

How Long Will They Stay on Your Site?

This one has a few interesting implications.

On the surface, this is a simple question. Is your page a quick Google search away? If the answer is no, then it is unlikely people will stay on your site for more than a second. If the answer is yes, then you should consider providing some sort of incentive for visitors to stay on your site. This is where social proof could come in handy.

Examples of social proof include links to other social profiles, quotes from other well-known users, or testimonials from satisfied customers. You can also put your products in front of potential customers as the first step on a sales funnel.

However, there is more to this one than simply getting more people to sign up to your email list. Understanding what drives people on a website to subscribe is essential. Does it relate to the information? Does it relate to your business? Does it relate to the content they are reading?

All of these questions will have an impact on your messaging, and your conversion funnel. These are questions you should be asking yourself, and building in solutions to respond to them.

What Elements Do People Scroll Down in Your Cart?

Yes, that is right. So long as a person continues scrolling down in your cart without purchasing, they are not buying. What does that mean? It means that you have to think about how to keep them scrolling down your content. The best way to do this is with the inclusion of that all-important final link.

This might include a buy button, a free trial, a coupon, or another form of incentive. If you don’t know how to implement these ideas, then a free guide to add e-commerce merchandising techniques to your site is a great place to start.

How Popular Is Your Site?

We are all familiar with Google’s PageRank algorithm and the results it brings. That means the higher up your website ranks, the more likely people will click on your content.

This is how Google determines how much of your content it puts on to your SERPs. If you are struggling to achieve a high rank, you need to consider how you can build your own PageRank.

You can use the traditional methods, such as buying links, promoting your content on Facebook, or creating content that is short, focused, and easily shareable.

However, there is a modern way of “boosting” your PageRank. Using a service like Moz ranks on Google.com.

This will result in a difference in ranking between your site and others. As it is a quantitative measure of how good your site is, there are several other, less measurable factors that may be associated with it. These include:


Content quality, and

and Trust and relevance

Putting these factors into practice can help you to build your site as a destination and therefore as a useful resource for the people searching your site.

What Pages Do People Click on?

Understanding where people are clicking means that you can do some research and form some conclusions. This also means you can build links to these pages.

Is your site structured the way you expect people to click on links? Does it list your latest features in the footer, or has the back end breaking? Is your call to action visible, or does it only work after someone has been scrolling down your site for 10 seconds?

Understanding where people are going to click on links is the first step to building an engaging website. It may also be a good idea to have a FAQ section on your site to help new visitors.

Are You Currently Competing with Your Competitors?

If you are a B2C business, then it is difficult to compete with an Amazon or eBay. But it is difficult to compete with a free search engine like Google. Google ranks pages based on traffic, so the more traffic you have, the higher up your results will be.

Make sure your site is clear and concise. Does it include all the information a person needs to make a decision? Can the site be navigated easily? Are you offering value for money?

How Do People Click on Your Sitemaps?

Sitemaps are pages that show up on the results page of Google Search. How many people have a look at your site’s results page? Do people click on your sitemaps?

Your sitemaps can be accessed through a simple link on the footer of your site. If you have a sitemap, then you need to make sure that it is updated regularly. Google’s algorithm updates regularly and relies heavily on changes in the sitemaps.

 How Much Does My Site Load?

That is a question most website owners find difficult to answer.

Most pages can be loaded in less than a second, but there are some slower pages out there. If your site is slow, Google will rank your site poorly. This will result in your website appearing less often in the search results.

There are two ways to speed up your site’s loading time.

It is important to make sure that your pages have correct HTML tags to get as much information on the page as possible.

You can also add a script. A script adds pages to the load time. It also enhances your site’s search engine ranking. Scripts include AJAX, CSS, and JavaScript.

Key Takeaways

Understanding how people are scrolling down your site to find something, and using that knowledge to speed up your pages is very important. With more and more people accessing the internet using mobile devices, those searches are also taking place on mobile devices.

If you are a B2C company, then you need to offer the best value for money possible, and you must make sure that you are on top of SEO. The Google algorithm doesn’t go away. The faster your site loads, the more relevant your pages will be and the more visitors you will get.

Create a powerful, engaging site, but be sure to watch the rankings carefully as well. A good Google SEO campaign will always pay dividends in the long term.

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