Blog Aggregators: Website-Based Aggregators. In the case of the social media world, the most important thing is aggregation sites. Here are some big ones to use for Google AdWords:

Buzzsumo is like Google Alerts, but for social media buzz.

Citrus gives you a real-time breakdown of Twitter shares, likes, and mentions.

WhereDoYouLand is a more general site that allows you to see other social media sites across the web.

Power Tweets is like SEO for Twitter, and it also gives you advanced stats on how your tweets are doing.

Podcast Aggregators

Podcasts are becoming a bigger part of the culture and content marketing industry, and that means there are a lot of podcasters and networks online for you to tap into. Here are a few of the top aggregators:

PopularPodcasts is a great general podcast directory.

Marketing Channels is a comprehensive list of podcasts to follow.

The Podium lists out the top 5 podcasts of the week from an aggregated list.

Twitter Counter

You want to find out how many people are reading your Twitter feeds. This is especially important when you’re selling new and unique products or services. Twitter Counter does it for you. You can even integrate it with Gmail. If you are also selling on Amazon, then this tool is a must.

If you want to learn more about Twitter, check out our tool that helps you track the growth of your Twitter account.

Favorite Simple Text Search Engine

Do you remember Fuddruckers? I sure do, since it was one of the most popular restaurants in my hometown. Fuddruckers has a website and a simple text search engine, and it’s also very cost-effective. Just type in your location, then the phrase you want to know. The site will then give you results from local sources.

If you were going to a baseball game, then you would type in the teams you were going to see and their location. The same goes for Applebee’s and McDonald’s restaurants, and all sorts of other businesses and locations.

Google provides more information on how Fuddruckers uses the text search engine:

“All of the information can be used for quick and easy searches on your PC or Mac, mobile devices, or the Web. For instance, if you’re looking for your nearest Fuddruckers, you can quickly find your closest one. You can find out what people are saying about a restaurant you like, or quickly find it if you’re trying to book a table for tonight. You can even check a business’s OpenTable listing to see what’s available for reservations. You can also find out what places people have been asking about on Facebook or Google+.”

AdWords Alternatives

While you can always stick with Google AdWords, there are a few alternatives you can use. You can try these out for free:

Superior SEO SEO is a great SEO tool for small business owners. It’s a solid option for local small business owners who are trying to get to the next level.

Keyword Planner is a keyword research tool. If you are looking to find popular terms and phrases that people are searching for, then this is a great tool to use.

The Google Toolbar is another decent option for helping you search for terms and phrases. You can also get additional free tools if you go with the paid option.

SEMRush is a well-respected tool for SEOs, but it’s also a must-have tool for small business owners. SEMRush gives you access to keyword research and its huge user community is a big benefit as well.

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